In the age of social media, the number of tools has come up to enhance your experience. As a user, you have apps like Boomerang and Layout to intensify your Instagram experience. Likewise, there are tools available for brands and businesses to increase the functionality of social media. These include tools that schedule posts, automate your responses and provide detailed reports on your social media activities. There are other tools that also help you pick out relevant conversations on social media – these are social media monitoring tools.

Running your own business has its pros and cons. While you get to build your own dream and are your own boss, you are also responsible for everything that happens to it. It can be stressful and demanding, but you get to impact the whole wide world with your ideas.

Social media has become imperative for branding and promoting a business. It no longer has a supporting role in marketing, but has managed to carve for itself a niche of its own. Owing to its ever-growing popularity, most businesses are doing the smart thing – actively using it to engage with their target audience.

Most brands have come to recognize the power of social media in disseminating information about a brand, creating a community of followers and engaging customers. Initially, the result of using social media works wonders with brand visibility and engagement rising through the roof. The marketing team beams with joy as the social media marketing strategy seems to be working. However, as time passes, the engagement slowly decreases and the marketing team wonders as to what went wrong. The answer to that questions lies buried in the engagement metrics that they fail to look into.

Over the past decade, social media has taken over all aspects of life. In their Global Digital Report 2018, We Are Social said that the number of social media users worldwide in 2018 is 3.196 billion, up 13 percent year-on-year. The number of people on social media has been growing every year and businesses have latched on to the opportunity this affords them.

Businesses want customers to reach them and social media is the right tool for that purpose. Be it education, travel, B2C, or even B2B, no one can escape the clutches of social media and every sector has embraced it. People generally use social media to engage with their fans and grow their brand. Here are the strategies you can use to drive traffic to your social media platforms and increase your sales:

Customer service is becoming important with the customers having access to multitude mediums to interact with brands and businesses.

As per a Walker study by 2020, customer experience is going to be a key product differentiator in overtaking price and product for businesses

Marketing experts are always looking for new methods and tools to minimise expense and maximise results. This is where automation tools come into play. They produce better results while cutting down on the costs. According to Hubspot, businesses “using marketing automation to nurture leads received a 451% increase in qualified leads.” It, therefore, comes as no surprise that several businesses are taking advantage of the marketing automation tools available in the market.

The rate at which conversation has moved from the physical space to the virtual is exponential. And as more of our conversation moves online, it gives marketers the opportunity to endorse their products and services. Smartphones have provided people with an easy access to the world of social media. On such platforms, people connect with their family, friends, and colleagues. This offers marketers an outstanding opportunity to seamlessly join the conversation and receive an increased return on their investment.

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