Marketing experts are always looking for new methods and tools to minimise expense and maximise results. This is where automation tools come into play. They produce better results while cutting down on the costs. According to Hubspot, businesses “using marketing automation to nurture leads received a 451% increase in qualified leads.” It, therefore, comes as no surprise that several businesses are taking advantage of the marketing automation tools available in the market.




The rate at which conversation has moved from the physical space to the virtual is exponential. And as more of our conversation moves online, it gives marketers the opportunity to endorse their products and services. Smartphones have provided people with an easy access to the world of social media. On such platforms, people connect with their family, friends, and colleagues. This offers marketers an outstanding opportunity to seamlessly join the conversation and receive an increased return on their investment.



With the advent of digital media, social media is an integral part of any brand marketing bandwagon. Getting social media game right can give you words of appreciation while even a slightest of the human mistake get be mocked. Tweets become viral in a matter of seconds and even biggest of the brands sometimes doesn’t able to get their social media game right.



The contemporary world is based on connections. Globalisation, technology, and social media have reduced if not removed the barriers of the previous century. Social media is being used not only to stay connected, but also as a marketing tool. Brands, today, are going a step further and are now delving into social commerce to improve their bottom line.



It is common knowledge that the popularity of a product is not limited to the product itself. While putting a decent product on the table is a prerequisite, marketing of the product has its fair share in its popularity. What makes the product and its brand stick with people, however, is the customer service. It is helpful throughout the cycle of a product, right from its conception to its demise. Customer service helps brands in making sales, resolving issues and even coming up with new products.



Over the years, Facebook Messenger has become a potent force in the field of marketing. Thousands of businesses use Messenger each day to drive growth and engagement. According to Facebook, there are over 300,000 active bots on Messenger and over 8 billion messages are exchanged between brands and their customers each month. This goes to show the growing importance of Messenger in connecting people with their brands of choice. Facebook has always prided itself on forging connections with people and has taken this to another level with its new feature.



Most brands that are popular on social media owe it not only to their excellent products and services, but also to their social media managers who work relentlessly to make their brands more visible and popular. The job of a social media manager requires a wide and diverse skill set. Since they are the voice of a brand, they must be adept at identifying opportunities, increasing reach and engaging customers. Essentially, a good social media manager needs to be a jack of all trades. Here are some of the skills that are required to be a decent manager.



In December 2017, Instagram became more content oriented than ever by introducing the ability to follow hashtags on the social media platform. It became more accessible to users across the globe by allowing them to stay connected with their interests, passions, hobbies by simply following a hashtag of their choice. Doing that would expose them to different posts bearing that hashtag.



As the old saying goes, time is of the essence. It is and has been true at all times, but it is especially relevant in today’s world when everything is fast-paced and everyone has too much on their plate. When faced with such difficulties in the social world, companies turn to automation and social media management tools that relieve them off at least some of their burden.


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