First released in October 2015, Twitter Moments feature gave the company and a few selected partners the ability to curate stories on a myriad of topics. Thereafter, in August 2016, Twitter opened the feature to a larger group of people, mostly influencers and creators. Moments has now been rolled out publically and is available to people of several countries, including India. By doing so, Twitter says it is “giving people a new and dynamic way to tell their stories.”
Facebook recently announced that it would be shutting down the human-assisted part of its digital assistant, M, by January 19, 2018. Contractors involved in its working will be offered another job.
If you are using social media for your business to only make sales, stop right away. Social media is a platform to build a community of people who share similar interests, to build a relationship with your audience, to ultimately turn them into an evangelist of your brand and promotes your business.
Social media provides a sea of opportunities for people, and millions of people around the globe have used it to further their business interests. Social media provides platforms to brands to engage with their audience and create a healthy community where durable relationships between a brand and its customers are forged.
This blog is about how businesses can do smart social media marketing. Most brands today have a social media presence. Be it Facebook, LinkedIn, Twitter, Tumblr or Instagram, businesses have permeated into all major social platforms and no social channel now remains insulated from marketing.