On January 11, 2018, Facebook CEO and Founder, Mark Zuckerberg, announced in a blog post that Facebook would be changing the algorithm of its news feed. This, he said, was being done to prioritise “friends, family and groups” over “public content”.



In November 2016, Instagram launched its shopping feature that has revolutionised people’s shopping experience. In a blog post Instagram explained the reason for bringing out the feature. According to Instagram, the social media platform offers its users a place to discover novel products. The Instagram shopping feature allows users to gather more information about the products they like on the post itself.



In today’s economy, start-ups have a special relevance. They are promoted by governments because they are growth-oriented and provide jobs in the market. Their flexibility enables them to withstand financial crisis and the ups-and-downs in the economy. The growth of a start-up is highly dependent on its ability to raise funds. For this, proper marketing techniques need to be implemented specially with respect to smart social media marketing.



A key component of succeeding in your business is the engagement of your employees. Having engaged employees is important as they lead to satisfied customers and higher revenues. However, the involvement of your employees in the the success of your business is not limited to just the workplace. The employees who act as evangelists of your brand outside of workplace are your most valued assets. Active employees are more likely to recommend your brand organically. They are, in essence, the true promoters of your brand, and employee activism adds value to your company.



Lead generation is “the action or process of identifying and cultivating potential customers for a business’s products or services.” In a market full of competitors, Businesses scramble to find their next customer. While traditional methods of lead generation like door-to-door, direct mails and networking are still prevalent, the poor conversion rate essentially makes it a Sisyphean task. This has led marketers seeking a different method, the answer to which is chatbots.