“Man is by nature a social animal.” When Aristotle said this, he must not have predicted how applicable it would be in the 21st century. Only he did not mean it in terms of social media. However, for millennials living in this day and age, being social is not about philosophy anymore, it is about the various social media platforms we find ourselves unwittingly drawn towards.
The world of marketing is heavily dependent on social media. So much so, that has become virtually impossible for a company or a brand to remain isolated from the world of social media anymore. If you have a company, you are more than likely to not only have a website of your business, but also have accounts on various social media platforms. These include Facebook, Instagram, Twitter and YouTube among others.