Most brands have come to recognize the power of social media in disseminating information about a brand, creating a community of followers and engaging customers. Initially, the result of using social media works wonders with brand visibility and engagement rising through the roof. The marketing team beams with joy as the social media marketing strategy seems to be working. However, as time passes, the engagement slowly decreases and the marketing team wonders as to what went wrong. The answer to that questions lies buried in the engagement metrics that they fail to look into.

Over the past decade, social media has taken over all aspects of life. In their Global Digital Report 2018, We Are Social said that the number of social media users worldwide in 2018 is 3.196 billion, up 13 percent year-on-year. The number of people on social media has been growing every year and businesses have latched on to the opportunity this affords them.

Businesses want customers to reach them and social media is the right tool for that purpose. Be it education, travel, B2C, or even B2B, no one can escape the clutches of social media and every sector has embraced it. People generally use social media to engage with their fans and grow their brand. Here are the strategies you can use to drive traffic to your social media platforms and increase your sales: