Over the past decade, social media has taken over all aspects of life. In their Global Digital Report 2018, We Are Social said that the number of social media users worldwide in 2018 is 3.196 billion, up 13 percent year-on-year. The number of people on social media has been growing every year and businesses have latched on to the opportunity this affords them.
While creating an account on any social media platform is easy, managing it is difficult. This is especially true in an age, where followers are not shy about expressing their opinions, and where even a puny grammatical error can lead to mockery and ridicule online. It has become ever so important to be careful of the content you post online.
If all these rules don’t make sense to you or are too taxing to keep up with, it time you outsource your social media activities. Here are a few reasons to help you make that decision:
More often than not, your marketing will be put on a back burner. This is specially true when it goes up against client issues or crucial deadlines. In the priority list, you will usually find social media dangling at the very end. This is often done because it is difficult to collect ROI data for social media marketing than it is for traditional marketing.
However, things have now changed. You can find metrics for your social media activities on all social media platforms. Other metrics that are not found on those websites can be provided by social media automation tools like SmatSocial. Since social media marketing is virtual, you are not bound by the constraints of traditional marketing. This means with any of your posts, you can interact with people from all over the world. Social media has become popular across the globe and missing out on a billion people because of the shortage of time is foolish.
If you don’t have the time to manage your social accounts, you can always outsource them. This will leave you time to focus on the important aspects of your business while someone else does the marketing for you online.
One of the most important reasons for outsourcing any of aspect of your work is gaining expertise in that area, expertise that you may not have presently. Hence, if you outsource a task to those who know more about it, you gain their knowledge base apart from your own. This is especially true for social media marketing management.
Apart from having marketing and public relations experience, social media marketing managers have an aptitude for communications and are adept at connecting with people. They understand the aspects of digital marketing better than others. Besides, the trends in social media marketing keep changing and they keep up with the changing trends. Good marketers analyse the trends before they change and move on to the ‘next big thing’ before everyone else, giving your brand and edge amongst your peers.
Social media managers also have a great understanding of how each medium is different from the others. They understand the finer nuances of each social media platform and are trained to work within the threshold of each platform. Outsourcing the handling of your social accounts to a professional means utilising the resources of those platform to the utmost. These professional can use those resources to create, test and promote new ideas every single day. While you may have the knowledge to operate your company’s social media platforms, they have the expertise.
While the costs associated with running a social media marketing campaign are high, so are the returns. No one can deny the value of direct marketing to the customers or having goodwill amongst a large group of people, forming a community as such.
Coming across a good social media manager who imbibes the values of your company can be difficult. You can either go by the hit and trial method and go through several managers before you finally find the one who is the right fit for you and is willing to stay with you for a considerable period of time.
You can avoid the hassle simply by outsourcing the job. When you outsource your social media management, you not only get a professional with a degree in the field and having years of experience, you are also guaranteed results. Outsourcing the job gets you a professional who knows the finer aspects of the job at a significantly lesser cost than what you would pay for a full time hire at your company.
Each social media platform is like a different society or culture in the world, and just like those societies and cultures, it comes with its own set of rules and mores. Therefore, when using those platforms, you have to create content according to the rules set by the those who use that platform. As mentioned before, social media managers have a firm grasp on how each platform works and what content would be preferred on which platform. They understand the unique etiquette of that platform and will use it to help you gain a footing there.
When you are in a particular business, it becomes very difficult to separate yourself from your work or your product. You often don’t have the space to have a bird’s eye view of the picture. This prevents you from looking at your product from the buyer’s perspective and thus restrains you from marketing it properly. This is completely turned around when you outsource your social media management as the managers have a fresh outlook towards your product. They become the channel between your product and the world, giving you the best chance to digitally promote your company as well as your product.
Most people use social media for education, fun and entertainment. They are not actively looking to be targeted as audience. Professional social media managers turn your product into one of those three things, making it either fun or educational or entertaining.
Social media is an extremely dynamic world where things can change very quickly. This is why you need reliable social media managers who will be there for you when you need them. While you can get freelance or contract social media managers for your team, you need to judge whether of not you can depend on them. And more than that, for how long will they be associated with you.
Social media accounts need to be nurtured properly and people notice a change in hands even because of the writing style, or even a grammatical error. Many people lose interest when they find out that the previous social media manager, whom they lied and cherished, has parted ways with the company. This is exactly what happened with the Wendy’s Twitter account. Many people did not find the new social media manager as edgy as the previous one.
Since your social accounts are essentially an extension of your company, they reflect your values online. You, therefore, need someone reliable to uphold the values of your company in the virtual world.
Unless you have the time and the expertise to handle your social accounts, you should hand them over to an expert. Outsourcing your social media activities can transform your company into a brand! SmatSocial offers several services in this niche. From setting up your profile to customising it according to your needs, SmatSocial has you covered. We, at SmatSocial, understand the industry, social media and its trends, and will use this knowledge to create unique content for your brand. Our proprietary AI tools will you monitor the growth of your brand and track all the developments with the weekly reports. SmatSocial will help you showcase your vision to your target audience.