If you are using social media for your business to only make sales, stop right away. Social media is a platform to build a community of people who share similar interests, to build a relationship with your audience, to ultimately turn them into an evangelist of your brand and promotes your business.
Social media provides a sea of opportunities for people, and millions of people around the globe have used it to further their business interests. Social media provides platforms to brands to engage with their audience and create a healthy community where durable relationships between a brand and its customers are forged.
The 50/30/20 rule is generally the rule of thumb that financial advisers ask regular, run-of-the-mill people to go by. However, it is equally relevant to a smart social media strategy.
Engage Your Audience with Quality Content (The 50%)
Half of what you post on social media should not be about making sales at all. Rather, it should be about engaging more people online. You can engage your audience in a number of ways like posting trending emojis or funny memes, jokes related to your industry, 360 degree posts on Facebook, inspirational quotes or running contests to keep the momentum going for your brand. Find your target audience and connect with them.
Educate Your Audience (The 30%)
People usually follow brands and companies on social media to keep themselves updated regarding the latest news, tips and ideas about their areas of interest. Hence, around 30% of your content should dissipate information to your audience. This will not only engage and inform your audience, it will also establish you as an influencer in your field. To further your position as an influencer, you must consistently put out the quality content of your own and also include other information from other sources.
Making Sales (The 20%)
The last 20% is reserved for making your sales pitch. However, keep in mind that people do not follow brands on social media to be sold things. The brazen advertisements may hurt your brands instead of helping it. Therefore, it is important to remember to be smart about the way you approach your followers. The best possible way is to wrap your sales pitch in humour. People respond positively to ads that are fun, quirky and not obvious. Additionally, they want to feel like a part of the community. So when you finally make your sales pitch, make sure that you are not bland, boring and obvious.
The 50/30/20 rule reins you in and keeps you from overselling your brand. The latter may vex your followers and you may end up losing them. Rather, this approach encourages conversions and maintains the bond between your brand and your followers.
As you now understood, content is the key to achieve all your marketing goals on social media. However, it is difficult to find quality content on a daily basis at a decent cost. SmatSocial has a solution to this problem. We have therefore created extremely vital and potentially time-saving modules called ‘Content recommendation’ and ‘Powerful Composer’ in our smart social media marketing automation tool.
SmatSocial will source trending articles relating to the keywords, Facebook Pages and blogs you set up.
SmatSocial will help you choose from millions of images relevant to your content which could then be edited in our partner professional editing tool, generate GIFs with a click, get daily category wise quotes inside the dashboard itself.