Most brands have come to recognize the power of social media in disseminating information about a brand, creating a community of followers and engaging customers. Initially, the result of using social media works wonders with brand visibility and engagement rising through the roof. The marketing team beams with joy as the social media marketing strategy seems to be working. However, as time passes, the engagement slowly decreases and the marketing team wonders as to what went wrong. The answer to that questions lies buried in the engagement metrics that they fail to look into.
SmatSocial presents the solution to this problem with its artificial intelligence enabled tools that help in creating advance insights that your marketing team may not use or often overlook. SmatSocial modifies the oceanic data of your Facebook page into tiny nuggets of wisdom that are easy for you to grasp.
How to Check Facebook Reports on SmatSocial:
- Log into your account on the SmatSocial website using your registered email and password.
- Select the Dashboard from the menu on the left side of your screen.
- Choose the profile for which you would like to see the Facebook Insights.
- Go to ‘Reports’ on the menu under Dashboard.
- Select Facebook to see insights and reports of your Facebook Page.
Besides giving you information on regular aspects of engagement like likes, comments, shares, clicks and reach, something that Facebook also provides, SmatSocial brings other engagement metrics to the table.
One of the most striking features of the tool is the date range option. From a drop down menu, you can select options to check your metrics such as last 7 days, last 14 days, this month and previous month.
SmatSocial also enables you to choose the range yourself by giving you the option to customise the time where you would like to see the engagement metrics of your page.
In the ‘Overview’ part of the report, you will find the following metrics:
- New Likes: It shows you the number of likes for your page in the date range of your choice.
- Page Engagement: It shows the number of people who engaged with you on your page.
- Reach: It shows the number of people who have seen the content you posted on your page.
- Impressions: It shows the number of impressions of the page in the selected date range
- Link Clicks: It shows the number of link clicks of your page in the selected date range.
- Unfollowers: It shows the number of people who have unfollowed your page in the selected time period.
SmatSocial also provides you information in neatly created bar and pie graphs for the following metrics:
- Daily Likes: It breaks down the Likes and Unlikes, and arranges them chronologically for your selected time period.
- Reach: This feature showcases two types of reaches. The first is the organic reach that happens by default by means of sharing by your followers. The second is the viral reach where posts reach followers and non-followers in a short amount of time.
- Post Type: This metric shows you amount of content you produce of a particular kind, for instance, videos, photos, links among others. You can choose to view this metric in either grouped fashion or stacked fashion.
- Call to Action (CTA) Conversions: This shows the number of people who have used your call to action button to reach out to your brand.
- Types of Content Trending: This feature shows you what kind of content that you are producing is trending at the moment according to the date range selected by you. It helps in identifying the kind of content preferred by your audience. The aspects of the metric depend upon the kind of content you produce like link clicks, photo views and video plays.
- Tending Content Through Impressions: This feature analyses the impressions received on your posts for the specified time period and allows you to see the post type with the maximum impressions. You can use these insights for better page performance.
The whole idea behind using the various social media platforms is recognising your audience and giving them what they want. SmatSocial helps you in the field in its Fans Overview section. This section has several metrics that will allow you to better understand and know your audience, which in turn will allow you to engage with them according to their sensibilities. Following are the metrics that are created in the form of bar and pie charts for easy consumption of data:
- Facebook Demographics: This feature highlights the age and gender classification of the followers of your page. A bar graph of the data shows the number of male and female followers of your page, arranged according to their ages in the following brackets, 13-17, 18-24, 25-34, 35-44, 45-54, 55-64, and 65+. This data can be viewed in the grouped fashion (male and female data side by side) and stacked fashion (male and female data one over the other).
- Fans Location: This feature shows the top 5 locations in the physical world to where the followers of your page belong. A pie chart of the data would be created using different colors to indicate different places.
- Fans language: This feature shows the top 5 languages that the followers of your page use the most. A pie chart of the data would be created using different colors to indicate different languages.
- Fans Countries: This feature shows the top 5 countries in the physical world to where the followers of your page belong. A pie chart of the data would be created using different colours to indicate different countries.
- Fans Devices: This feature informs you about the different devices that your followers use to visit your website, read your blogs or go through your posts.
- Fans Activity Chart: This feature lets you know the time when your followers are usually active.
Using social media platforms like Facebook to engage with your audience is not going to work unless you know what kind of content works for them. SmatSocial deals with this in its Sentiment Analysis section where the various metrics work together to show you what kind of content works best for you and can prove to be advantageous in the future as well.
- Top Positive Comments: This shows you the most well-liked comments on your page in the time period selected by you.
- Top Negative Comments: This shows you the top negative comments on your page in the time period selected by you.
- Top Positively Reacted Posts: This shows you the top positively reacted posts on your page in the time period selected by you.
- Top Negatively Reacted Posts: This shows you the top negatively reacted posts on your page in the time period selected by you.
- Top Positively Reacted Fans: This shows the followers who have been your most ardent supporters in the time period selected by you.
- Top Negatively Reacted Fans: This shows the followers who have been your most outspoken critic in the time period selected by you.
While it is important to have a social media marketing strategy, it is imperative to follow up on it and see how it is working for you. This is applicable to all your social channels, not just Facebook. By closely monitoring the performance of your content, you can make suitable changes to your strategy in order to better connect with your audience. SmatSocial brings an innovative approach to improve your performance at an affordable price.