In the age of social media, the number of tools has come up to enhance your experience. As a user, you have apps like Boomerang and Layout to intensify your Instagram experience. Likewise, there are tools available for brands and businesses to increase the functionality of social media. These include tools that schedule posts, automate your responses and provide detailed reports on your social media activities. There are other tools that also help you pick out relevant conversations on social media – these are social media monitoring tools.

Running your own business has its pros and cons. While you get to build your own dream and are your own boss, you are also responsible for everything that happens to it. It can be stressful and demanding, but you get to impact the whole wide world with your ideas.

Customer service is becoming important with the customers having access to multitude mediums to interact with brands and businesses.

As per a Walker study by 2020, customer experience is going to be a key product differentiator in overtaking price and product for businesses

With the advent of digital media, social media is an integral part of any brand marketing bandwagon. Getting social media game right can give you words of appreciation while even a slightest of the human mistake get be mocked. Tweets become viral in a matter of seconds and even biggest of the brands sometimes doesn’t able to get their social media game right.

In today’s technology-driven world, social media marketing has become imperative to an organization’s business strategy. Since its advent, social media has completely revolutionized the marketing business. Companies are looking to discover new arenas to interact with their customers and social media provides an opportunity to develop those relationships.