Social media has become imperative for branding and promoting a business. It no longer has a supporting role in marketing, but has managed to carve for itself a niche of its own. Owing to its ever-growing popularity, most businesses are doing the smart thing – actively using it to engage with their target audience.



Most brands have come to recognize the power of social media in disseminating information about a brand, creating a community of followers and engaging customers. Initially, the result of using social media works wonders with brand visibility and engagement rising through the roof. The marketing team beams with joy as the social media marketing strategy seems to be working. However, as time passes, the engagement slowly decreases and the marketing team wonders as to what went wrong. The answer to that questions lies buried in the engagement metrics that they fail to look into.



Over the past decade, social media has taken over all aspects of life. In their Global Digital Report 2018, We Are Social said that the number of social media users worldwide in 2018 is 3.196 billion, up 13 percent year-on-year. The number of people on social media has been growing every year and businesses have latched on to the opportunity this affords them.



Businesses want customers to reach them and social media is the right tool for that purpose. Be it education, travel, B2C, or even B2B, no one can escape the clutches of social media and every sector has embraced it. People generally use social media to engage with their fans and grow their brand. Here are the strategies you can use to drive traffic to your social media platforms and increase your sales:



Marketing experts are always looking for new methods and tools to minimise expense and maximise results. This is where automation tools come into play. They produce better results while cutting down on the costs. According to Hubspot, businesses “using marketing automation to nurture leads received a 451% increase in qualified leads.” It, therefore, comes as no surprise that several businesses are taking advantage of the marketing automation tools available in the market.




The rate at which conversation has moved from the physical space to the virtual is exponential. And as more of our conversation moves online, it gives marketers the opportunity to endorse their products and services. Smartphones have provided people with an easy access to the world of social media. On such platforms, people connect with their family, friends, and colleagues. This offers marketers an outstanding opportunity to seamlessly join the conversation and receive an increased return on their investment.



The contemporary world is based on connections. Globalisation, technology, and social media have reduced if not removed the barriers of the previous century. Social media is being used not only to stay connected, but also as a marketing tool. Brands, today, are going a step further and are now delving into social commerce to improve their bottom line.



It is common knowledge that the popularity of a product is not limited to the product itself. While putting a decent product on the table is a prerequisite, marketing of the product has its fair share in its popularity. What makes the product and its brand stick with people, however, is the customer service. It is helpful throughout the cycle of a product, right from its conception to its demise. Customer service helps brands in making sales, resolving issues and even coming up with new products.



Over the years, Facebook Messenger has become a potent force in the field of marketing. Thousands of businesses use Messenger each day to drive growth and engagement. According to Facebook, there are over 300,000 active bots on Messenger and over 8 billion messages are exchanged between brands and their customers each month. This goes to show the growing importance of Messenger in connecting people with their brands of choice. Facebook has always prided itself on forging connections with people and has taken this to another level with its new feature.