In November 2016, Instagram launched its shopping feature that has revolutionised people’s shopping experience. In a blog post Instagram explained the reason for bringing out the feature. According to Instagram, the social media platform offers its users a place to discover novel products. The Instagram shopping feature allows users to gather more information about the products they like on the post itself.



In today’s economy, start-ups have a special relevance. They are promoted by governments because they are growth-oriented and provide jobs in the market. Their flexibility enables them to withstand financial crisis and the ups-and-downs in the economy. The growth of a start-up is highly dependent on its ability to raise funds. For this, proper marketing techniques need to be implemented specially with respect to smart social media marketing.



A key component of succeeding in your business is the engagement of your employees. Having engaged employees is important as they lead to satisfied customers and higher revenues. However, the involvement of your employees in the the success of your business is not limited to just the workplace. The employees who act as evangelists of your brand outside of workplace are your most valued assets. Active employees are more likely to recommend your brand organically. They are, in essence, the true promoters of your brand, and employee activism adds value to your company.



Lead generation is “the action or process of identifying and cultivating potential customers for a business’s products or services.” In a market full of competitors, Businesses scramble to find their next customer. While traditional methods of lead generation like door-to-door, direct mails and networking are still prevalent, the poor conversion rate essentially makes it a Sisyphean task. This has led marketers seeking a different method, the answer to which is chatbots.



First released in October 2015, Twitter Moments feature gave the company and a few selected partners the ability to curate stories on a myriad of topics. Thereafter, in August 2016, Twitter opened the feature to a larger group of people, mostly influencers and creators. Moments has now been rolled out publically and is available to people of several countries, including India. By doing so, Twitter says it is “giving people a new and dynamic way to tell their stories.”



Facebook recently announced that it would be shutting down the human-assisted part of its digital assistant, M, by January 19, 2018. Contractors involved in its working will be offered another job.



If you are using social media for your business to only make sales, stop right away. Social media is a platform to build a community of people who share similar interests, to build a relationship with your audience, to ultimately turn them into an evangelist of your brand and promotes your business.

Social media provides a sea of opportunities for people, and millions of people around the globe have used it to further their business interests. Social media provides platforms to brands to engage with their audience and create a healthy community where durable relationships between a brand and its customers are forged.



This blog is about how businesses can do smart social media marketing. Most brands today have a social media presence. Be it Facebook, LinkedIn, Twitter, Tumblr or Instagram, businesses have permeated into all major social platforms and no social channel now remains insulated from marketing.



Sometimes we need more than 140 characters to express ourselves. And though Twitter solved this issue by increasing the character limit to 280 characters, it did not address the live tweeting issue. But not anymore. Twitter recently introduced its ‘Threads’ also know as ‘ Tweet thread ‘feature which has made life easier for its millions of users.



In today’s day and age, it is not difficult to bring out a quality product or find customers for it. It is, however, difficult to sustain those customers and their loyalty. The task of the customer relations team does not end with the purchase; it begins with it. With a single purchase, you have a chance to turn your one-time customer into a valued promoter. Yes, there is a difference between the two. While the first will buy your product and may or may not return, the latter is loyal to your brand and will not only spread awareness and goodwill about it but will also defend it. It is important for your brand to have organic promoters since people seek the opinion of other users before making a purchase. It is especially important to have a presence on social media as that is where people share their ‘feel good’ or ‘horror’ PR stories with a larger audience.