Most brands that are popular on social media owe it not only to their excellent products and services, but also to their social media managers who work relentlessly to make their brands more visible and popular. The job of a social media manager requires a wide and diverse skill set. Since they are the voice of a brand, they must be adept at identifying opportunities, increasing reach and engaging customers. Essentially, a good social media manager needs to be a jack of all trades. Here are some of the skills that are required to be a decent manager.
In December 2017, Instagram became more content oriented than ever by introducing the ability to follow hashtags on the social media platform. It became more accessible to users across the globe by allowing them to stay connected with their interests, passions, hobbies by simply following a hashtag of their choice. Doing that would expose them to different posts bearing that hashtag.
As the old saying goes, time is of the essence. It is and has been true at all times, but it is especially relevant in today’s world when everything is fast-paced and everyone has too much on their plate. When faced with such difficulties in the social world, companies turn to automation and social media management tools that relieve them off at least some of their burden.
At its heart, Twitter is a platform that allows people to have conversations. It gives them a way to be updated about the accounts they are interested in real-time. When brands engage in spam, they decrease the overall productivity of the platform. A few years ago Facebook took the initiative to deal with the menace of clickbait posts. In a similar spirit, Twitter has announced its decision to ban spam on the social media platform.
“Man is by nature a social animal.” When Aristotle said this, he must not have predicted how applicable it would be in the 21st century. Only he did not mean it in terms of social media. However, for millennials living in this day and age, being social is not about philosophy anymore, it is about the various social media platforms we find ourselves unwittingly drawn towards.
The world of marketing is heavily dependent on social media. So much so, that has become virtually impossible for a company or a brand to remain isolated from the world of social media anymore. If you have a company, you are more than likely to not only have a website of your business, but also have accounts on various social media platforms. These include Facebook, Instagram, Twitter and YouTube among others.
The best and worst thing about any kind of art is that you can always improve. This is the reason why artists can keep sketching the same thing over and over again, and still not be happy with it. Or why writers can sit and stare at a draft for days, and still not be pleased with the result. Although the desire to improve and create a perfect piece is certainly commendable, it is not always viable, especially if you are working on deadlines. Not only is it time-consuming, it also increases your stress level and decreases productivity.
However, there are plenty of tools available for a writer to both improve themselves and increase productivity. These will help you to improve your grammar and writing skills, overcome your writer’s block, and enhance efficiency. You can use these to create high-quality content and become a better writer.
Social media is a place where being relevant is vital. It works on the principle of ‘out of sight, out of mind’. However, that does not mean that you should bury your followers with the same old content. If you keep recycling your content, your followers will get bored and you are bound to lose engagement. You are therefore advised to engage your followers with fresh, original content.
The social media giant Facebook has become synonymous with interaction. On Facebook we engage with our friends, family and colleagues. We share our thoughts and feelings (and at times, even concerns) in various forms like posts, photos and videos. Facebook gives us all a platform to show who we are to the world and present how we see ourselves. We curate on Facebook a life full of love, happiness and at times drama which we share with our ‘friends’. This is the essence of Facebook: engagement. Having good engagement on Facebook
On January 11, 2018, Facebook CEO and Founder, Mark Zuckerberg, announced in a blog post that Facebook would be changing the algorithm of its news feed. This, he said, was being done to prioritise “friends, family and groups” over “public content”.