The Guardian recently reported that Facebook is testing a twin-feed setup that would separate public and private content. The trial is being conducted in six countries – Bolivia, Cambodia, Guatemala, Serbia, Slovakia and Sri Lanka. This change would remove non-promoted posts from the primary news feed to a secondary news feed called Explore. The former would contain posts from friends and adverts. This could prove to be counterproductive for those publishers who rely solely on Facebook to connect with their audience.
It is common knowledge among marketing analysts and strategists that they should use all means possible to promote their brand. And to this effect, most businesses have a social media account, including Instagram. Everyone tries to increase their visibility and gain more followers. They are all trying to stay relevant and important to their customers. And though everyone uses textbook marketing strategies on Instagram, some brands are doing things differently.
Until very recently customer engagement meant attracting customers with once in a lifetime, alluring deals. However, the rules of customer engagement have changed. Its domain is no longer limited to attracting customers. It now includes retaining them and making them feel valued. In today’s world, deals and offers are a click of a fingertip away. People need a little more than just a discount to offer their loyalty to one single brand; they need engagement. With the number of brands coming up every day, your customers could easily switch to a competitor. It is your responsibility to give them a reason to stay.
Instagram Marketing has become imperative as it is the largest image sharing social web services, with 800 million users worldwide as of September 2017, up from 600 million in December 2016. When Facebook bought it for a billion dollars in 2012, it only had 30 million users. It is one of the ten most popular mobile phone applications in the world and its ever-growing popularity is the reason why businesses from the world over are looking for a piece of the pie. Businesses of all shapes and sizes are seizing the opportunity to use Instagram as one of their main marketing channels for brand awareness. Instagram marketing is, therefore, the new way of brand storytelling and marketing outside of the boardrooms.
Since its inception in 2004, Facebook has come a long way. With more than 2 billion monthly active users as of June 2017, it is one of the most widely used social media websites in the world. This is what makes it a potential goldmine for online marketing, and savvy strategists have long recognized this fact. Social media and inbound marketing are increasingly becoming cardinal assets for businesses to be discovered and engage with potential customers on the internet. In this article, we share 7 ways you can leverage Facebook organically to grow your business.