Marketing experts are always looking for new methods and tools to minimise expense and maximise results. This is where automation tools come into play. They produce better results while cutting down on the costs. According to Hubspot, businesses “using marketing automation to nurture leads received a 451% increase in qualified leads.” It, therefore, comes as no surprise that several businesses are taking advantage of the marketing automation tools available in the market.
As the old saying goes, time is of the essence. It is and has been true at all times, but it is especially relevant in today’s world when everything is fast-paced and everyone has too much on their plate. When faced with such difficulties in the social world, companies turn to automation and social media management tools that relieve them off at least some of their burden.
At its heart, Twitter is a platform that allows people to have conversations. It gives them a way to be updated about the accounts they are interested in real-time. When brands engage in spam, they decrease the overall productivity of the platform. A few years ago Facebook took the initiative to deal with the menace of clickbait posts. In a similar spirit, Twitter has announced its decision to ban spam on the social media platform.
The world of marketing is heavily dependent on social media. So much so, that has become virtually impossible for a company or a brand to remain isolated from the world of social media anymore. If you have a company, you are more than likely to not only have a website of your business, but also have accounts on various social media platforms. These include Facebook, Instagram, Twitter and YouTube among others.
293,00 statuses posted on Facebook every 60 seconds.
500 million tweets per day.
160,00 articles published on LinkedIn weekly.
95 million photos & videos posted on Instagram every day.
100s of thousands of content bundles get published every single minute on these social channels. So how do you achieve the unique place in your audience’s minds? How do you engage your audience with the right message and apt brand recall?