In a blog post with a quirky title, “Hello. tbh, We’re Moving On”, the social media giant, Facebook, recently announced that it is shutting down the following three apps due to low usage: Moves, tbh, and Hello.
Over the years, Facebook Messenger has become a potent force in the field of marketing. Thousands of businesses use Messenger each day to drive growth and engagement. According to Facebook, there are over 300,000 active bots on Messenger and over 8 billion messages are exchanged between brands and their customers each month. This goes to show the growing importance of Messenger in connecting people with their brands of choice. Facebook has always prided itself on forging connections with people and has taken this to another level with its new feature.
The social media giant Facebook has become synonymous with interaction. On Facebook we engage with our friends, family and colleagues. We share our thoughts and feelings (and at times, even concerns) in various forms like posts, photos and videos. Facebook gives us all a platform to show who we are to the world and present how we see ourselves. We curate on Facebook a life full of love, happiness and at times drama which we share with our ‘friends’. This is the essence of Facebook: engagement. Having good engagement on Facebook
On January 11, 2018, Facebook CEO and Founder, Mark Zuckerberg, announced in a blog post that Facebook would be changing the algorithm of its news feed. This, he said, was being done to prioritise “friends, family and groups” over “public content”.
Facebook recently announced that it would be shutting down the human-assisted part of its digital assistant, M, by January 19, 2018. Contractors involved in its working will be offered another job.
The Guardian recently reported that Facebook is testing a twin-feed setup that would separate public and private content. The trial is being conducted in six countries – Bolivia, Cambodia, Guatemala, Serbia, Slovakia and Sri Lanka. This change would remove non-promoted posts from the primary news feed to a secondary news feed called Explore. The former would contain posts from friends and adverts. This could prove to be counterproductive for those publishers who rely solely on Facebook to connect with their audience.
This July, two of the top most trending news contains both these hashtags, “Facebook” and “Artificial Intelligence”. Before going to know about the rumor- “Facebook shutting down AI”, let’s examine the opinion clashes between both Facebook CEO and Tesla CEO regarding AI’s performance advancement.