In December 2017, Instagram became more content oriented than ever by introducing the ability to follow hashtags on the social media platform. It became more accessible to users across the globe by allowing them to stay connected with their interests, passions, hobbies by simply following a hashtag of their choice. Doing that would expose them to different posts bearing that hashtag.



In November 2016, Instagram launched its shopping feature that has revolutionised people’s shopping experience. In a blog post Instagram explained the reason for bringing out the feature. According to Instagram, the social media platform offers its users a place to discover novel products. The Instagram shopping feature allows users to gather more information about the products they like on the post itself.



Instagram may soon become a lot more content oriented. Recently Instagram was seen testing a new feature that would allow its users to follow content the same way as they do people. With this feature at their disposal, people would not only be able to follow other Instagram users, but they would also be able to follow hashtags.



It is common knowledge among marketing analysts and strategists that they should use all means possible to promote their brand. And to this effect, most businesses have a social media account, including Instagram. Everyone tries to increase their visibility and gain more followers. They are all trying to stay relevant and important to their customers. And though everyone uses textbook marketing strategies on Instagram, some brands are doing things differently.



Instagram Marketing has become imperative as it is the largest image sharing social web services, with 800 million users worldwide as of September 2017, up from 600 million in December 2016. When Facebook bought it for a billion dollars in 2012, it only had 30 million users. It is one of the ten most popular mobile phone applications in the world and its ever-growing popularity is the reason why businesses from the world over are looking for a piece of the pie. Businesses of all shapes and sizes are seizing the opportunity to use Instagram as one of their main marketing channels for brand awareness. Instagram marketing is, therefore, the new way of brand storytelling and marketing outside of the boardrooms.