Most brands that are popular on social media owe it not only to their excellent products and services, but also to their social media managers who work relentlessly to make their brands more visible and popular. The job of a social media manager requires a wide and diverse skill set. Since they are the voice of a brand, they must be adept at identifying opportunities, increasing reach and engaging customers. Essentially, a good social media manager needs to be a jack of all trades. Here are some of the skills that are required to be a decent manager.