Most brands have come to recognize the power of social media in disseminating information about a brand, creating a community of followers and engaging customers. Initially, the result of using social media works wonders with brand visibility and engagement rising through the roof. The marketing team beams with joy as the social media marketing strategy seems to be working. However, as time passes, the engagement slowly decreases and the marketing team wonders as to what went wrong. The answer to that questions lies buried in the engagement metrics that they fail to look into.
Businesses want customers to reach them and social media is the right tool for that purpose. Be it education, travel, B2C, or even B2B, no one can escape the clutches of social media and every sector has embraced it. People generally use social media to engage with their fans and grow their brand. Here are the strategies you can use to drive traffic to your social media platforms and increase your sales:
Marketing experts are always looking for new methods and tools to minimise expense and maximise results. This is where automation tools come into play. They produce better results while cutting down on the costs. According to Hubspot, businesses “using marketing automation to nurture leads received a 451% increase in qualified leads.” It, therefore, comes as no surprise that several businesses are taking advantage of the marketing automation tools available in the market.
The contemporary world is based on connections. Globalisation, technology, and social media have reduced if not removed the barriers of the previous century. Social media is being used not only to stay connected, but also as a marketing tool. Brands, today, are going a step further and are now delving into social commerce to improve their bottom line.
As the old saying goes, time is of the essence. It is and has been true at all times, but it is especially relevant in today’s world when everything is fast-paced and everyone has too much on their plate. When faced with such difficulties in the social world, companies turn to automation and social media management tools that relieve them off at least some of their burden.
“Man is by nature a social animal.” When Aristotle said this, he must not have predicted how applicable it would be in the 21st century. Only he did not mean it in terms of social media. However, for millennials living in this day and age, being social is not about philosophy anymore, it is about the various social media platforms we find ourselves unwittingly drawn towards.
The world of marketing is heavily dependent on social media. So much so, that has become virtually impossible for a company or a brand to remain isolated from the world of social media anymore. If you have a company, you are more than likely to not only have a website of your business, but also have accounts on various social media platforms. These include Facebook, Instagram, Twitter and YouTube among others.
The best and worst thing about any kind of art is that you can always improve. This is the reason why artists can keep sketching the same thing over and over again, and still not be happy with it. Or why writers can sit and stare at a draft for days, and still not be pleased with the result. Although the desire to improve and create a perfect piece is certainly commendable, it is not always viable, especially if you are working on deadlines. Not only is it time-consuming, it also increases your stress level and decreases productivity.
However, there are plenty of tools available for a writer to both improve themselves and increase productivity. These will help you to improve your grammar and writing skills, overcome your writer’s block, and enhance efficiency. You can use these to create high-quality content and become a better writer.
Social media is a place where being relevant is vital. It works on the principle of ‘out of sight, out of mind’. However, that does not mean that you should bury your followers with the same old content. If you keep recycling your content, your followers will get bored and you are bound to lose engagement. You are therefore advised to engage your followers with fresh, original content.
Why Viral Marketing?
Marketing on social media will remain unseen unless it goes into the audience like a virus. So, Let’s discuss all that is needed to make your posts on social media go viral.
Traditional marketing is where you extend your marketing message/ promotions through TV commercials and/or social media.
Whereas Viral marketing is where you need to create a piece of viral content to spread your product/service through “word of mouth” which is non-obvious-marketing because content going viral is something that has very limited realistic chance in the real world. But in theory, there are many possibilities to execute viral marketing.