In a blog post with a quirky title, “Hello. tbh, We’re Moving On”, the social media giant, Facebook, recently announced that it is shutting down the following three apps due to low usage: Moves, tbh, and Hello.
Built by Facebook Messenger exclusively for the Android platform, Hello made smartphones even smarter. Launched in 2015 for Facebook users in Brazil, Nigeria, and the United States, the app integrated the information from Facebook with the contact information on your phone to provide you with a seamless service by making it easier to stay connected with people.
You could use Hello to “see who’s calling, block unwanted calls and search for people and places on Facebook.” You could see who was calling you even when you did not have their number saved on your phone. You could not only block unwanted calls easily, but the app automatically blocked calls by numbers that had previously been blocked by a lot of people. The app also allowed you to call and text people using Facebook Messenger, free of cost. Hello also provided you with the latest available information about your contacts, including their profile pictures and birthdays.
Hello was Facebook’s social caller ID app and is being shut down in a few weeks.
tbh was an anonymous social media app designed for high school students in the United States. The users could share content and information, and interact with other users anonymously. The basic idea of the app was for people to anonymously answer kind-hearted multiple-choice questions about their friends and peers who received the poll results as compliments. The core value of the app was connecting people through positive interactions. Co-creator of tbh, Nikita Bier, has said, “If we’re improving the mental health of millions of teens, that’s a success to us.”
tbh was acquired by Facebook in October 2017 only to be discontinued soon thereafter.
Launched in October 2011 with a mission to make people more aware of how much they move, the fitness app Moves aimed to enlighten people on how everyday activities can contribute towards one’s physical fitness and overall well-being. It would record all your daily activities like walking, running and cycling.
Moves was bought by Facebook in 2014 and is being shut down, both the app and the API, on July 31, 2018.
Facebook says it will delete the user data from all three of the aforementioned apps within 90 days.
With a commitment to give people the apps they like and want to use, Facebook regularly reviews its apps to find out which ones its users value the most. The ones that do not have a substantial user base are sometimes closed down. Though a disappointment for people who still use the app, it allows the company to prioritise its work and focus on things that its users want. All this is done with the intention of providing people with a great social experience.
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