Running your own business has its pros and cons. While you get to build your own dream and are your own boss, you are also responsible for everything that happens to it. It can be stressful and demanding, but you get to impact the whole wide world with your ideas.
Clients and customers are what make your business go round and are the lifeblood of your business. Without them, there is no business. So the big question is, where do you find clients? It is a question many have asked, but not many have answered. The answer is very simple – to get clients you need to be out where they are, and one of the best places to be present on is social media – and the execution, just as difficult.
Here are some tips to help you find more customers using social platforms:
Actively Participate in Facebook Groups:
With organic reach of Facebook Pages dropping down to 3%, there are many who believe that Facebook for business is dead. For these people it is easy to assume that the entire platform is useless. This is not entirely true if you know how to use Facebook Pages.Join Facebook groups where you think your ideal clients might be hanging out. For instance, if you are a graphic designer, you may want to join groups with bloggers and or small business owner, as these are the people who would need your services.
You have to be careful and not come across as spammy or self-promoting. All you have to do is be helpful when people ask questions in the group. The group members will take note of your presence and expertise, and will check out your profile, which should linked to your business’s Facebook page and website.
Answer Questions on Social Media Platforms like Twitter and Quora:
People take to social media looking for advice and recommendations from their peers. Here you need to search for those people and help them out. You can do so on platforms like Twitter and Quora.
Search on Twitter for keywords like help, hiring or recommendation with a hashtag. This is a simple and effective way to find people who need what you are selling right this second. If they are asking a question, you should answer it. If they are looking for someone to hire, you should help out.
You can now automate your Twitter services using SmatSocial. SmatSocial can schedule posts, resolve queries and answer questions for you. It can also provide you with a detailed report of your growth on Twitter.
Answering questions related to your field on Quora has multiple benefits. First of all, it exposes you to a new, wider audience. Secondly, this audience is specifically seeking that answer and is bound to use the services it is enquiring about in the future. By helping out now, you become a viable option in the future. Lastly, it also promotes your brand and showcases your knowledge, skills and ability to address the problems.
Follow up on Past Clients:
Referrals and reviews are extremely important as they increase credibility. They also build trust in a community. Getting referrals and reviews is easier said than done. Not everyone wants to connect again once the work relationship has ended. However, if you change your approach when contacting your past clients again, they may revert back. Follow up with them to see if they need any extra assistance and ask if you can possibly help them with anything else. Oftentimes, people will require you to do some work for them but will need that budge to move you to the top of their to-do list.
If you discover something that you know for sure will help your clients, a new plugin or an e-book that you just came out with that you think they should check out, send them an e-mail. Tell them how it can be useful to them.
Your clients would be more likely to refer you to other people and give public reviews when they see you going out of your way to help them in any way possible.
Build an Active Social Media Presence:
The importance of social media for businesses today cannot be overstated. With billions of people using the various social media platforms, places like Facebook, Instagram and Twitter have become the new ‘it’ thing in the marketing world. You don’t just have to have a social presence anymore, you have to actively build it.
Many businesses bring in business from their social accounts because they actively work on it. The key to having a successful social media presence is reflecting online the ideals and ethics of your business in the real world. Social media is rarely the place for direct marketing; you should therefore not act like a salesperson making a hard pitch. Instead, sprinkle your business into your usual posts, sharing behind the scene snippets whenever you can.
Your clients want to give their business to real people and not corporations that hide behind their computers. Be genuine in your approach and do not try to deceive them. Social media builds hype and excitement, but when used incorrectly, it can also have negative ramifications.
Many successful businesses have a separate digital marketing department with a dedicated team that handles their social media accounts. however, if you are a small business or are just starting out, you may not want to spend a significant amount of your time and resources on social media marketing. SmatSocial’s SmatBot is an excellent solution to this problem. SmatBot is equipped to handle all your social media accounts for you. Here you can find all the ways SmatBot can help you with your social media marketing needs.
Try Facebook Ads:
Facebook happens to be one of the most used social media platform. It is, therefore, a great medium to connect with your target audience, and existing and potential clients.
Facebook ads are cheaper compared to other forms of advertising and can be targeted at a specific audience. This allows you to showcase your ad to a sophisticated audience. Facebook allows you to pick everything from their location to gender to which pages they “like” on Facebook and what their interests are.
The right ad can prove to be very effective in generating new, potential clients. Facebook ads have been a gamechanger for many businesses. With the decrease in organic reach, they have also become indispensable.
Build an Email List and Stay in Touch with Your Subscribers and/or Followers
:you are a business owner, building an email list is highly recommended. Curating a list allow you to stay on touch with your subscribers efficiently and effectively. Not everyone will check your social media posts or website every single day, but it is very likely that they check their email. This allows you to talk to your subscribers, clients and potential clients regularly. This is also great for sharing limited-time offerings and promoting your business with special discounts to your subscribers.
Your email list and newsletter is also a great way to keep your business in the forefront of people’s mind. Everyone has a busy schedule and are bound to forget about things. You should not become a victim to ‘out of sight, out of mind’ idea. If you pop up in their inbox each week with helpful tips and advice, they will remember you the next time they need to avail services from someone in your position.
In case you are worried about not having enough leads for your subscriber list, SmatSocial’s SmatBot is a great solution to that problem. An artificial intelligence driven chatbot, SmatBot will gather credible and useful leads for you to use. With SmatBot integrated with your website, no lead would be lost and you would be able to grow your business efficiently, at a fraction of the cost.
Guest Blog on Other Sites
When you have managed to create a steady presence on social media, after a while things will seem stagnated. You will not see any increase in your followers or an increased activity on the posts you share. That is because by that time you have exhausted all your social media resources. That is the time to start guest blogging on other sites.
Guest blogging allows you to share your expertise and knowledge with someone else’s audience, which hopefully will bring in more visitors to your site and increase activity on your social media profiles.
Find a blogger with an audience that would be interested in your products and services, and ask them if they would allow you to guest post on your blog. The relationship can be symbiotic where you can do the same for that blogger.
Creating a guest post like an ad is a mistake. You don’t have to sell yourself too hard. Just be authentic, helpful, and write with your ideal audience in mind. All you have to do is show someone else’s audience how your product or service can be beneficial to them. Your post should back link to your site and, ideally, should include an author bio that mentions your services.
If the audience like what you have to say and it resonates with them, they will hire you. Do not oversell. A gentle nudge is enough.
Pump Up Your SEO:
While the word of mouth marketing surely helps business and improves credibility, in today’s technology driven world, many clients find business through Google.
There are several businesses providing the same services or selling the same product. How should they find you? Through Google. It, therefore, becomes imperative to optimise your SEO. Many people are skeptical of the benefits of SEO and wonder if it works in any shape of form. The answer is, yes. If your work hard on your Search Engine Optimisation, then it is possible to get clients from a search engine like Google.
Decide on a few keywords that describe your business. Be specific when you choose these keywords for general ones will not benefit you. SEO has an incredible potential to bring you a ready stream of clients who are ready to hire you. Do not miss out on those clients and pimp up your SEO as soon as possible.
Focus Your Business on a Specific Audience:
You can sell your product to everyone in the world. However, there will always be people who would want to buy your product or avail your services. Your job is to recognise these people and market your product exclusively to them. This way you will have a target audience and see a higher conversion rate.
You will grow your business faster and be able to charge more for your services if you specialise in a niche. Focussing on a certain audience builds trust. When people know that your specialise in them, they are more likely to give your their business.
Host a Webinar
Webinar have proven to be useful for grabbing new clients. A webinar is a live streaming video “workshop” where you either teach or share advice about something, usually related to your business or product. The webinars usually end with a ‘Question and Answer’ session with the attendees. Webinars have a higher conversion rate than other techniques because they specifically give you the chance to connect with your audience, resolve their queries, and share your knowledge on a particular subject. You can host Watch Parties on Facebook and undertake other live events.
if you correctly execute even three of these strategies, you are bound to get more clients. Instead of trying to tackle everything at once, pick out those strategies that you think will be more effective and proceed with them first. You can always work on the remaining ones sometime in the future.
It’s always good to try something new, see how it works (or doesn’t) for you, adjust, and continue from there!