Whenever you do anything, like learning to ride a bike or deciding to start learning programming, there’s a factor which drives you through the process, without which, you might take much more time than required to learn even simple things in that! ‘FEEDBACK’ that’s the factor which pushes you to do better than last time, it’s safe to call it the best way to learn from your mistakes and it is not limited to simple things like learning something, it plays a very important role in popularizing your product as well.
How does any organization like Amazon or Flipkart or Uber know if their customers are satisfied or not? Are customers expecting any changes in the current services? all that is done using FEEDBACK! or you may also call it customer review!
Now what exactly is ‘Customer Review’? – It can be called a review of the product or the service you are providing by the consumer of the same, it may be good or bad and plays an important role in increasing customers.
But why is it so important?
Generally some listing sites think that reviews don’t matter much! but each and every review will benefit them in ways they can’t even imagine!
A survey by BrightLocal shows that :
- 84% of people trust online reviews as much as a personal recommendation
- 7 out of 10 consumers will leave a review for a business if they’re asked to
- 90% of consumers read less than 10 reviews before forming an opinion about a Business
- 54% of people will visit the website after reading positive reviews
- 73% of consumers think that reviews older than 3 months are no longer relevant
- 74% of consumers say that positive reviews make them trust a local business more
- 58% of consumers say that the star rating of a business is most important
Astonishing right? Imagine, an organization not providing user reviews are in a risk of losing interest of 84% of their buying population and that a LOT!. Not providing user reviews is basically depriving consumers of the information based on which they decide to buy any product or use a service. We can map the benefits of customer reviews in roughly 5 parts which are :
On site ranking benefits :
Providing customer reviews on your website can positively enhance your company’s organic search ranking on search engines. First of all every time anyone gives a review on your website a new content is added to your website (that too free of cost) which in-turn increases the amount of unique content on your site leading to your web page being listed higher in the search engine.
Local search ranking benefits :
If given 2 options what would have a greater impact on your target customer’s decision?
- An unknown website showing you ratings of it’s products? or
- A website that you trust showing you ratings of that unknown website?
Obviously the second option!
Positive reviews on external websites can have a significant impact on your web page ranking because Google’s local search algorithm extracts data from different review sites and 3rd party directories leading to a higher listing in search engines.
Higher Conversions :
More number of reviews you have on your website, higher will be your conversion rate, and by reviews we mean positive and negative. Having too many positive reviews my make the buyer suspicious, mix of positive and negative portrays that you are not trying to hide anything but of coarse it will work if the bad ones do not overshadow the good ones.
To summarize, it’s clear that customer reviews play a huge role in extending your reach to your target audience and they help give a clear picture of your service/product. It creates trust between the organization and their customer as the service is transparent now.