With the advent of digital media, social media is an integral part of any brand marketing bandwagon. Getting social media game right can give you words of appreciation while even a slightest of the human mistake get be mocked. Tweets become viral in a matter of seconds and even biggest of the brands sometimes doesn’t able to get their social media game right.



The contemporary world is based on connections. Globalisation, technology, and social media have reduced if not removed the barriers of the previous century. Social media is being used not only to stay connected, but also as a marketing tool. Brands, today, are going a step further and are now delving into social commerce to improve their bottom line.



It is common knowledge that the popularity of a product is not limited to the product itself. While putting a decent product on the table is a prerequisite, marketing of the product has its fair share in its popularity. What makes the product and its brand stick with people, however, is the customer service. It is helpful throughout the cycle of a product, right from its conception to its demise. Customer service helps brands in making sales, resolving issues and even coming up with new products.



Over the years, Facebook Messenger has become a potent force in the field of marketing. Thousands of businesses use Messenger each day to drive growth and engagement. According to Facebook, there are over 300,000 active bots on Messenger and over 8 billion messages are exchanged between brands and their customers each month. This goes to show the growing importance of Messenger in connecting people with their brands of choice. Facebook has always prided itself on forging connections with people and has taken this to another level with its new feature.



Most brands that are popular on social media owe it not only to their excellent products and services, but also to their social media managers who work relentlessly to make their brands more visible and popular. The job of a social media manager requires a wide and diverse skill set. Since they are the voice of a brand, they must be adept at identifying opportunities, increasing reach and engaging customers. Essentially, a good social media manager needs to be a jack of all trades. Here are some of the skills that are required to be a decent manager.



In December 2017, Instagram became more content oriented than ever by introducing the ability to follow hashtags on the social media platform. It became more accessible to users across the globe by allowing them to stay connected with their interests, passions, hobbies by simply following a hashtag of their choice. Doing that would expose them to different posts bearing that hashtag.



As the old saying goes, time is of the essence. It is and has been true at all times, but it is especially relevant in today’s world when everything is fast-paced and everyone has too much on their plate. When faced with such difficulties in the social world, companies turn to automation and social media management tools that relieve them off at least some of their burden.



At its heart, Twitter is a platform that allows people to have conversations. It gives them a way to be updated about the accounts they are interested in real-time. When brands engage in spam, they decrease the overall productivity of the platform. A few years ago Facebook took the initiative to deal with the menace of clickbait posts. In a similar spirit, Twitter has announced its decision to ban spam on the social media platform.



Man is by nature a social animal.” When Aristotle said this, he must not have predicted how applicable it would be in the 21st century. Only he did not mean it in terms of social media. However, for millennials living in this day and age, being social is not about philosophy anymore, it is about the various social media platforms we find ourselves unwittingly drawn towards. 



The world of marketing is heavily dependent on social media. So much so, that has become virtually impossible for a company or a brand to remain isolated from the world of social media anymore. If you have a company, you are more than likely to not only have a website of your business, but also have accounts on various social media platforms. These include Facebook, Instagram, Twitter and YouTube among others.