The best and worst thing about any kind of art is that you can always improve. This is the reason why artists can keep sketching the same thing over and over again, and still not be happy with it. Or why writers can sit and stare at a draft for days, and still not be pleased with the result. Although the desire to improve and create a perfect piece is certainly commendable, it is not always viable, especially if you are working on deadlines. Not only is it time-consuming, it also increases your stress level and decreases productivity.

However, there are plenty of tools available for a writer to both improve themselves and increase productivity. These will help you to improve your grammar and writing skills, overcome your writer’s block, and enhance efficiency. You can use these to create high-quality content and become a better writer. 



Social media is a place where being relevant is vital. It works on the principle of ‘out of sight, out of mind’. However, that does not mean that you should bury your followers with the same old content. If you keep recycling your content, your followers will get bored and you are bound to lose engagement. You are therefore advised to engage your followers with fresh, original content.



The social media giant Facebook has become synonymous with interaction. On Facebook we engage with our friends, family and colleagues. We share our thoughts and feelings (and at times, even concerns) in various forms like posts, photos and videos. Facebook gives us all a platform to show who we are to the world and present how we see ourselves. We curate on Facebook a life full of love, happiness and at times drama which we share with our ‘friends’. This is the essence of Facebook: engagement. Having good engagement on Facebook



On January 11, 2018, Facebook CEO and Founder, Mark Zuckerberg, announced in a blog post that Facebook would be changing the algorithm of its news feed. This, he said, was being done to prioritise “friends, family and groups” over “public content”.



In November 2016, Instagram launched its shopping feature that has revolutionised people’s shopping experience. In a blog post Instagram explained the reason for bringing out the feature. According to Instagram, the social media platform offers its users a place to discover novel products. The Instagram shopping feature allows users to gather more information about the products they like on the post itself.



In today’s economy, start-ups have a special relevance. They are promoted by governments because they are growth-oriented and provide jobs in the market. Their flexibility enables them to withstand financial crisis and the ups-and-downs in the economy. The growth of a start-up is highly dependent on its ability to raise funds. For this, proper marketing techniques need to be implemented specially with respect to smart social media marketing.



A key component of succeeding in your business is the engagement of your employees. Having engaged employees is important as they lead to satisfied customers and higher revenues. However, the involvement of your employees in the the success of your business is not limited to just the workplace. The employees who act as evangelists of your brand outside of workplace are your most valued assets. Active employees are more likely to recommend your brand organically. They are, in essence, the true promoters of your brand, and employee activism adds value to your company.



First released in October 2015, Twitter Moments feature gave the company and a few selected partners the ability to curate stories on a myriad of topics. Thereafter, in August 2016, Twitter opened the feature to a larger group of people, mostly influencers and creators. Moments has now been rolled out publically and is available to people of several countries, including India. By doing so, Twitter says it is “giving people a new and dynamic way to tell their stories.”



Facebook recently announced that it would be shutting down the human-assisted part of its digital assistant, M, by January 19, 2018. Contractors involved in its working will be offered another job.



If you are using social media for your business to only make sales, stop right away. Social media is a platform to build a community of people who share similar interests, to build a relationship with your audience, to ultimately turn them into an evangelist of your brand and promotes your business.

Social media provides a sea of opportunities for people, and millions of people around the globe have used it to further their business interests. Social media provides platforms to brands to engage with their audience and create a healthy community where durable relationships between a brand and its customers are forged.