Instagram may soon become a lot more content oriented. Recently Instagram was seen testing a new feature that would allow its users to follow content the same way as they do people. With this feature at their disposal, people would not only be able to follow other Instagram users, but they would also be able to follow hashtags.



The Guardian recently reported that Facebook is testing a twin-feed setup that would separate public and private content. The trial is being conducted in six countries – Bolivia, Cambodia, Guatemala, Serbia, Slovakia and Sri Lanka. This change would remove non-promoted posts from the primary news feed to a secondary news feed called Explore. The former would contain posts from friends and adverts. This could prove to be counterproductive for those publishers who rely solely on Facebook to connect with their audience.



It is common knowledge among marketing analysts and strategists that they should use all means possible to promote their brand. And to this effect, most businesses have a social media account, including Instagram. Everyone tries to increase their visibility and gain more followers. They are all trying to stay relevant and important to their customers. And though everyone uses textbook marketing strategies on Instagram, some brands are doing things differently.



Until very recently customer engagement meant attracting customers with once in a lifetime, alluring deals. However, the rules of customer engagement have changed. Its domain is no longer limited to attracting customers. It now includes retaining them and making them feel valued. In today’s world, deals and offers are a click of a fingertip away. People need a little more than just a discount to offer their loyalty to one single brand; they need engagement. With the number of brands coming up every day, your customers could easily switch to a competitor. It is your responsibility to give them a reason to stay.



Instagram Marketing has become imperative as it is the largest image sharing social web services, with 800 million users worldwide as of September 2017, up from 600 million in December 2016. When Facebook bought it for a billion dollars in 2012, it only had 30 million users. It is one of the ten most popular mobile phone applications in the world and its ever-growing popularity is the reason why businesses from the world over are looking for a piece of the pie. Businesses of all shapes and sizes are seizing the opportunity to use Instagram as one of their main marketing channels for brand awareness. Instagram marketing is, therefore, the new way of brand storytelling and marketing outside of the boardrooms.



Since its inception in 2004, Facebook has come a long way. With more than 2 billion monthly active users as of June 2017, it is one of the most widely used social media websites in the world. This is what makes it a potential goldmine for online marketing, and savvy strategists have long recognized this fact. Social media and inbound marketing are increasingly becoming cardinal assets for businesses to be discovered and engage with potential customers on the internet. In this article, we share 7 ways you can leverage Facebook organically to grow your business.



In today’s technology-driven world, social media marketing has become imperative to an organization’s business strategy. Since its advent, social media has completely revolutionized the marketing business. Companies are looking to discover new arenas to interact with their customers and social media provides an opportunity to develop those relationships.



Publishing trending content on your Instagram using SmatSocial – AI driven Social Media Assistant by scheduling them at the most suited date and time for you/ your brand is sure a burden manually since you see thousands of posts every day that is relevant/ important.

We at SmatSocial, are consistently trying to bring out features which would automate multiple manual processes saving you precious time and effort. With SmatSocial, you can now



Why Viral Marketing?

Marketing on social media will remain unseen unless it goes into the audience like a virus. So, Let’s discuss all that is needed to make your posts on social media go viral.

Traditional marketing is where you extend your marketing message/ promotions through TV commercials and/or social media.

Whereas Viral marketing is where you need to create a piece of viral content to spread your product/service through “word of mouth” which is non-obvious-marketing because content going viral is something that has very limited realistic chance in the real world. But in theory, there are many possibilities to execute viral marketing.



We, at SmatSocial, are consistently trying to bring out features which would automate multiple manual processes saving much time and effort.

SmatSocial, AI Driven Social media assistant, stands out by outflanking all the current tools by creating a single platform. So, while casting all the important aspects, in the same speed, without any respite, we are now unleashing the new and important aspect of social media marketing i.e.