This blog is about how businesses can do smart social media marketing. Most brands today have a social media presence. Be it Facebook, LinkedIn, Twitter, Tumblr or Instagram, businesses have permeated into all major social platforms and no social channel now remains insulated from marketing.
Sometimes we need more than 140 characters to express ourselves. And though Twitter solved this issue by increasing the character limit to 280 characters, it did not address the live tweeting issue. But not anymore. Twitter recently introduced its ‘Threads’ also know as ‘ Tweet thread ‘feature which has made life easier for its millions of users.
In today’s day and age, it is not difficult to bring out a quality product or find customers for it. It is, however, difficult to sustain those customers and their loyalty. The task of the customer relations team does not end with the purchase; it begins with it. With a single purchase, you have a chance to turn your one-time customer into a valued promoter. Yes, there is a difference between the two. While the first will buy your product and may or may not return, the latter is loyal to your brand and will not only spread awareness and goodwill about it but will also defend it. It is important for your brand to have organic promoters since people seek the opinion of other users before making a purchase. It is especially important to have a presence on social media as that is where people share their ‘feel good’ or ‘horror’ PR stories with a larger audience.
The holiday season is upon us. To make the most of the season, plan early and decide your goals and objectives. As the holidays are a popular time to advertise, it is therefore imperative to have a sound marketing strategy that converts your interactions into sales. While you will want to immerse yourself in the traditional holiday fanfare, it is essential to stand out and be unique. People spend a lot during the holidays and you want them to spend their money on your products and not your competitors’. So share the love and build up your customer relationship in fun and exciting ways. Here are some promotional ideas to implement a well-grounded marketing strategy during the holiday season to help you strengthen customer relationships and increase sales:
Google recently announced its plan to kill off the Chrome Apps for desktops. Henceforth, users would only be able to avail the Extensions and Themes features to customise their browser.
In a blog post Rahul Roy-Chowdhury, VP Product Management, said, “Chrome Apps will be removed from Chrome Web Store search & browse functions in mid-December 2017. Existing apps will continue to work and receive updates. The Chrome browser will continue to load packaged and hosted apps on Windows, Mac, and Linux beyond the previously announced deprecation timeline. Another update will be posted here when a new date for the Chrome Apps EOL on Windows, Mac, and Linux has been finalized”
Instagram may soon become a lot more content oriented. Recently Instagram was seen testing a new feature that would allow its users to follow content the same way as they do people. With this feature at their disposal, people would not only be able to follow other Instagram users, but they would also be able to follow hashtags.
The Guardian recently reported that Facebook is testing a twin-feed setup that would separate public and private content. The trial is being conducted in six countries – Bolivia, Cambodia, Guatemala, Serbia, Slovakia and Sri Lanka. This change would remove non-promoted posts from the primary news feed to a secondary news feed called Explore. The former would contain posts from friends and adverts. This could prove to be counterproductive for those publishers who rely solely on Facebook to connect with their audience.
It is common knowledge among marketing analysts and strategists that they should use all means possible to promote their brand. And to this effect, most businesses have a social media account, including Instagram. Everyone tries to increase their visibility and gain more followers. They are all trying to stay relevant and important to their customers. And though everyone uses textbook marketing strategies on Instagram, some brands are doing things differently.
Until very recently customer engagement meant attracting customers with once in a lifetime, alluring deals. However, the rules of customer engagement have changed. Its domain is no longer limited to attracting customers. It now includes retaining them and making them feel valued. In today’s world, deals and offers are a click of a fingertip away. People need a little more than just a discount to offer their loyalty to one single brand; they need engagement. With the number of brands coming up every day, your customers could easily switch to a competitor. It is your responsibility to give them a reason to stay.
Instagram Marketing has become imperative as it is the largest image sharing social web services, with 800 million users worldwide as of September 2017, up from 600 million in December 2016. When Facebook bought it for a billion dollars in 2012, it only had 30 million users. It is one of the ten most popular mobile phone applications in the world and its ever-growing popularity is the reason why businesses from the world over are looking for a piece of the pie. Businesses of all shapes and sizes are seizing the opportunity to use Instagram as one of their main marketing channels for brand awareness. Instagram marketing is, therefore, the new way of brand storytelling and marketing outside of the boardrooms.