Until very recently customer engagement meant attracting customers with once in a lifetime, alluring deals. However, the rules of customer engagement have changed. Its domain is no longer limited to attracting customers. It now includes retaining them and making them feel valued. In today’s world, deals and offers are a click of a fingertip away. People need a little more than just a discount to offer their loyalty to one single brand; they need engagement. With the number of brands coming up every day, your customers could easily switch to a competitor. It is your responsibility to give them a reason to stay.