As the old saying goes, time is of the essence. It is and has been true at all times, but it is especially relevant in today’s world when everything is fast-paced and everyone has too much on their plate. When faced with such difficulties in the social world, companies turn to automation and social media management tools that relieve them off at least some of their burden.
The world of marketing is heavily dependent on social media. So much so, that has become virtually impossible for a company or a brand to remain isolated from the world of social media anymore. If you have a company, you are more than likely to not only have a website of your business, but also have accounts on various social media platforms. These include Facebook, Instagram, Twitter and YouTube among others.
293,00 statuses posted on Facebook every 60 seconds.
500 million tweets per day.
160,00 articles published on LinkedIn weekly.
95 million photos & videos posted on Instagram every day.
100s of thousands of content bundles get published every single minute on these social channels. So how do you achieve the unique place in your audience’s minds? How do you engage your audience with the right message and apt brand recall?