It is common knowledge that the popularity of a product is not limited to the product itself. While putting a decent product on the table is a prerequisite, marketing of the product has its fair share in its popularity. What makes the product and its brand stick with people, however, is the customer service. It is helpful throughout the cycle of a product, right from its conception to its demise. Customer service helps brands in making sales, resolving issues and even coming up with new products.