The social media giant Facebook has become synonymous with interaction. On Facebook we engage with our friends, family and colleagues. We share our thoughts and feelings (and at times, even concerns) in various forms like posts, photos and videos. Facebook gives us all a platform to show who we are to the world and present how we see ourselves. We curate on Facebook a life full of love, happiness and at times drama which we share with our ‘friends’. This is the essence of Facebook: engagement. Having good engagement on Facebook



Since its inception in 2004, Facebook has come a long way. With more than 2 billion monthly active users as of June 2017, it is one of the most widely used social media websites in the world. This is what makes it a potential goldmine for online marketing, and savvy strategists have long recognized this fact. Social media and inbound marketing are increasingly becoming cardinal assets for businesses to be discovered and engage with potential customers on the internet. In this article, we share 7 ways you can leverage Facebook organically to grow your business.