In December 2017, Instagram became more content oriented than ever by introducing the ability to follow hashtags on the social media platform. It became more accessible to users across the globe by allowing them to stay connected with their interests, passions, hobbies by simply following a hashtag of their choice. Doing that would expose them to different posts bearing that hashtag.
Instagram may soon become a lot more content oriented. Recently Instagram was seen testing a new feature that would allow its users to follow content the same way as they do people. With this feature at their disposal, people would not only be able to follow other Instagram users, but they would also be able to follow hashtags.