Marketing experts are always looking for new methods and tools to minimise expense and maximise results. This is where automation tools come into play. They produce better results while cutting down on the costs. According to Hubspot, businesses “using marketing automation to nurture leads received a 451% increase in qualified leads.” It, therefore, comes as no surprise that several businesses are taking advantage of the marketing automation tools available in the market.
The rate at which conversation has moved from the physical space to the virtual is exponential. And as more of our conversation moves online, it gives marketers the opportunity to endorse their products and services. Smartphones have provided people with an easy access to the world of social media. On such platforms, people connect with their family, friends, and colleagues. This offers marketers an outstanding opportunity to seamlessly join the conversation and receive an increased return on their investment.
Lead generation is “the action or process of identifying and cultivating potential customers for a business’s products or services.” In a market full of competitors, Businesses scramble to find their next customer. While traditional methods of lead generation like door-to-door, direct mails and networking are still prevalent, the poor conversion rate essentially makes it a Sisyphean task. This has led marketers seeking a different method, the answer to which is chatbots.