Since its inception in 2004, Facebook has come a long way. With more than 2 billion monthly active users as of June 2017, it is one of the most widely used social media websites in the world. This is what makes it a potential goldmine for online marketing, and savvy strategists have long recognized this fact. Social media and inbound marketing are increasingly becoming cardinal assets for businesses to be discovered and engage with potential customers on the internet. In this article, we share 7 ways you can leverage Facebook organically to grow your business.