Running your own business has its pros and cons. While you get to build your own dream and are your own boss, you are also responsible for everything that happens to it. It can be stressful and demanding, but you get to impact the whole wide world with your ideas.



Over the past decade, social media has taken over all aspects of life. In their Global Digital Report 2018, We Are Social said that the number of social media users worldwide in 2018 is 3.196 billion, up 13 percent year-on-year. The number of people on social media has been growing every year and businesses have latched on to the opportunity this affords them.



Businesses want customers to reach them and social media is the right tool for that purpose. Be it education, travel, B2C, or even B2B, no one can escape the clutches of social media and every sector has embraced it. People generally use social media to engage with their fans and grow their brand. Here are the strategies you can use to drive traffic to your social media platforms and increase your sales:



In today’s technology-driven world, social media marketing has become imperative to an organization’s business strategy. Since its advent, social media has completely revolutionized the marketing business. Companies are looking to discover new arenas to interact with their customers and social media provides an opportunity to develop those relationships.



293,00 statuses posted on Facebook every 60 seconds.

500 million tweets per day.

160,00  articles published on LinkedIn weekly.

95 million photos & videos posted on Instagram every day.

100s of thousands of content bundles get published every single minute on these social channels. So how do you achieve the unique place in your audience’s minds? How do you engage your audience with the right message and apt brand recall?