Running your own business has its pros and cons. While you get to build your own dream and are your own boss, you are also responsible for everything that happens to it. It can be stressful and demanding, but you get to impact the whole wide world with your ideas.
Social media has become imperative for branding and promoting a business. It no longer has a supporting role in marketing, but has managed to carve for itself a niche of its own. Owing to its ever-growing popularity, most businesses are doing the smart thing – actively using it to engage with their target audience.