Social media is a place where being relevant is vital. It works on the principle of ‘out of sight, out of mind’. However, that does not mean that you should bury your followers with the same old content. If you keep recycling your content, your followers will get bored and you are bound to lose engagement. You are therefore advised to engage your followers with fresh, original content.
While we know that it is not easy to come up with fresh content to post everyday, it is imperative if you are a social media manager, personality, or influencer. We suggest using different content formats to keep things fresh. Instead of only focusing on, for instance, photos, try creating a video or an infographic. Different formats have their own unique quality and appeal to different sensibilities of people. So if you’re wondering how to delve into different formats, we have come up with a list for you. You can use these apps and tools to increase the quality of content on your social profiles.
Canva is an online graphic-design tool that can be used to create an assortment of designs. You can use this free tool to create not only posters, thumbnails and banners, but also collages, logos and invitations. Canva comes with pre-existing templates and photo grids that you can use instead of designing one from scratch. You can choose the layout keeping in mind the social platform for which you are creating content.
Along with free layouts, Canva also has several fonts and backgrounds to work with. There are several design “types” available on the app to make your task easier. You can also look for “events” and find templates related to birthdays, music, love and coffee amongst others.
With Canva, it becomes very easy to create high quality images. It also allows you to customise your content by adding text or caption to your images. You can choose from over 100 fonts and the library has more than 1 million images. You can also add different filters and have the option of customising the brightness and contrast.
You can easily share the content over social media apps like Facebook, Twitter, Pinterest and Instagram.
BeFunky is an easy-to-use photo-editing and collage making tool. Its various features let you edit your photos without any hassle.
Besides providing you with basic editing features, the app also allows you to make certain touch-up edits like red-eye reduction, blemish fixer and flashpot remover among others. You can even fix poor lighting, adjust angles, enhance colours with BeFunky. It also comes with several shapes and patterns to overlay onto your photo and has over 30 effects for you to choose from for a remarkable final product.
You can create dynamic collages with up to 9 images. You have the option to include beautiful backgrounds, text and stickers. BeFunky also provides you with an array of fonts and colours to enhance your photos.
From simple edits of crop, beautify and sharpen to more advanced edits like fill light, exposure and saturation, BeFunky has all the tools to make your editing experience easy and lasting. All you have to do is upload an image to either the website or app and you are good to go.
Microsoft came out with a “fun camera app” called Sprinkles that aims at engaging its users with photo decorating tools like stickers, emoji and captions. This app uses tech giant Microsoft’s machine learning and AI capabilities to create an experience similar to Snapchat. Sprinkles can detect faces, determine people’s age, find your celebrity doppleganger and other features that may not be of interest to social media managers.
The feature that you should be aware of and is highly beneficial to you is the app’s ability to suggest captions based on the photo. With list of things to do everyday, you may not have the time to figure out a caption for your post. This is where Sprinkles comes in handy – the app detects the subjects in your photo and using object recognition, suggests relevant captions based on that knowledge. You can also edit your photos and add glasses, mustaches, stickers based on when and where the photo was taken.
Snappa is perhaps one of the most sophisticated tool for creating graphics. A cloud-based editor, Snappa helps you in creating dynamic visual content with ease. Unlike Photoshop, it does not have any complicated tools which make it difficult for regular people to use them effectively. An easy-to-use tool, Snappa does not require any prior editing skills. The platform also offers free tutorials in both video and text formats to get the users acquainted with the tool.
Just like the business world, in the social media world, time is of the essence. You can actually create graphics in a snap using Snappa. The time that is saved can be used elsewhere like expanding social media reach or engaging with followers.
Snappa is especially useful to people in a team who have to collaborate over the designs. The platform supports collaboration among team members and allows them to work together to complete a project. It allows teammates to share their designs, folders and visual assets in the cloud. The team leaders have the ability to manage their members and can control who has access to the project.
Unlike most photo editing apps, Snappa also supports the uploading of custom fonts. This gives you a free reign over your content and allows you to create your own masterpiece.
Plotagraph is an app that takes you into the Harry Potter universe. Remember those animated photos of Lily and James Potter? Plotagraph animates images with effects smoothly enough for you to say, “Magic!”
If you want to create eye-catching content to dazzle your audience, this is your app. One look at the examples on the Plotagraph website is enough to take your breath away. The aesthetically pleasing beauty of those videos has a calming effect on you.
The app can be used to create a looping video, animated GIF, or animated PNG. Unlike a Cinemagraph that starts with a video file, a Plotagraph begins with a still image. After importing the image you wish to animate, you can choose the animation tool you want to use. Unlike a GIF which is short animated video, in a Plotagraph, only certain parts of the image are animated while others remain still. You have the option to choose as to which parts should move and which ones should stay still. These are the “anchor” points.
While creating a Plotagraph, you must remember to correctly choose the direction of animation, anchor points and speed of animation. Adding Plotagraphs to your social profile is an excellent way to capture your followers’ attention in an over-saturated social world.
6. Adobe Premiere Clip
Videos are a big part of social media now. They are an essential format for creating and increasing engagement. Among the plethora of video editing and creating apps is Adobe Premiere Clip. It is, however, one of the easiest ways to create professional-looking videos. With its powerful editing features, the free app includes soundtrack support, drag and drop option, custom lighting, photo motion among others.
Clips is Apple’s “social media friendly” video editing app which allows users to create “expressive videos”. You can create and share short videos and incorporate in them special effects, text and graphics. With Live Titles, Clips brings something new to the table – it lets you create animated captions by talkng as you record – and social media is all about bringing something new to the table. Live Titles, thus, bring out a novel way of engaging with your audience, not by means of text, but by means of your own voice. It gives your posts that additional personalised feel that your audience wants.
Another fun and novel feature of Clips is Selfie Scenes. Available on iPhone X, the feature removes the background and allows you to take a 360 degree selfie in animated mode. Using the TrueDepth camera system, Selfie Scenes erase the background and transport you wherever you want, be it a busy city road, an aesthetic landscape, or even a baroque painting.
Clips also lets you customise your photos by providing a range of filters, animated stickers and full-screen animated posters. The app also comes with 60 soundtracks that “automatically adjust to match the length of the videos”.
Picovico is a free slideshow video maker. The app takes your photos and texts and converts them into a well-crafted, enticing video. The video slideshow thus created express your story in a meaningful way.
All you have to do to create one such slideshow is selecting one of the styles available on the app. Thereafter, you have to add photos and text, and select a background music. And you are good to go. You can then download your video offline and share it on any social media plaform.
Picovico is available both online and as an app. Its easy to use and intuitive interface is its best quality. It also has several high definition themes including Year Book, Bokeh, Cool-vies and Vanilla. The standard (free) version of the app allows you to create 5 videos in a day, and use up to 25 slides in each video. The drawback of the standard version is that the maximum video resolution is 360p. Higher resolution videos can be created by upgrading to the Premium or Pro version.
9. Anchor Video
Anchor Video is a tool that can be used for generating animated audio transcripts. Initially this feature was available only to the Anchor team and few YouTubers and Podcasters. However, Anchor has now given everyone access to this “propriety tool”. Anchor Video is now available for everyone to use and can be found on the Anchor app.
The app lets you upload an audio or record one on the app itself. Then it transcribes the audio for you and lets you check for any discrepancies in the script. If any, you can correct those with a single tap. You can choose from the few preset colour schemes available and can review and edit the file at any time. Much like karaoke, words change colour in time with the audio in the animated transcript.
Once your animated transcript is ready, you can choose the size of the video based on the platform on which you will be sharing it. You can pick the size as wide (16:9) for Facebook, YouTube and Twitter, square (1:1) for Instagram, and story (9:16) for Instagram Stories. When you are pleased with the result, you can download the file on your phone from where you can upload it wherever you want.
Using Anchor Video is quite advantageous. You get to engage with your audience in your own voice which is always preferable. However, most people watch videos with the sound off. This is where the text part of the video comes in handy. Even with the sound off, the transcript sends your message across. The only drawback of the app is that the time of each clip is limited to five minutes. So, for now, you cannot create longer videos using the app.
Like Crooked Media, you can use Anchor Video to promote your podcast. Or if you are active on social media, you can use it like Jordan Taylor to showcase questions from your fans. You can share brief animated clips on your social profiles to increase engagement of your followers.
Magisto is a video creating and editing app that enables you to turn your photos and videos into enchanting videos. It has a powerful filmmaker that does not require professional skills and can be easily used even by amateurs. Magisto’s video editor is powered by AI which turns editing semi-automatic. You can create a video story using video clips, photos, music and text. You can also add effects and filters to personalise it.
To create a video using Magisto, you have to upload the photos and movie clips to Magisto via desktop browser or smartphone app. Magisto then analyses the uploaded items. It uses editing techniques like stablisation, facial recognition, auto video crop to create your video. It also syncs the beats in the music with the motions in the video. You can then apply the kind of editing you want from the options available.
You can easily share the video on various social media websites and apps like Facebook, YouTube, Instagram, and even emails and blogs.
11. Sticky AI
Why use regular emojis when you can create your own? Using artifical neural network, Sticky AI allows you to create your own selfie-stickers. You can create both still and animated stickers and share them on social media or use them in your conversations.
Sticky AI allows you to create fun, personal responses. Using these instead of emojis is a change welcomed by all. Instead of replying to a comment with a GIF or a meme, you could reply back with a Sticky that you created. It not only personalises the conversation, but also highlights your creativity and free spirit.
The app removes the background and lets you add text to your image. It has bright and colourful backgrounds that add fun to your image. Sticky AI is compatible with most social media platforms and messaging apps like Facebook, Instagram, Snapchat, iMessage.
Over the last few years GIFs have become popular. You see them not only on image and idea sharing platforms like Imgur, Tumblr and Reddit, but also on more popular social media platforms like Twitter, Instagram and Facebook. The popularity of GIFs is not being exaggerated; there is probably a GIF for every conceivable situation. However, there are few that extremely popular and are used most often. GIFMaker.me allows you to break the ceiling and come up with new GIFs for yourself and your audience.
GIFMaker.me is an online tool that allows you to create animated GIFs easily and quickly. The tool is free to use and does not require registration. All it takes to create a GIF on GIFMaker.me is uploading the pictures you want included in the GIF. You can find the preview of the GIF in the Control Panel along with a few customisation options. You can change the canvas size, animation speed and repeat times. You can even add a YouTube link if you wish to include music in your GIF.
GIFs are best used as reactions to situations and you can use them while replying to comments.
13. Meme Generator (imgflip)
While it is true that the popularity of memes has gone down over the years with the advent of GIFs, sharing an occasional meme can be a fun way to express yourself online. You can use existing memes to entertain your social media followers or can always create something new to surprise them. People enjoy both creativity and humour.
Meme Generator is a free online image maker that allow anyone to create tailored images and add resizable text to them. Even though it can be used to create images with text, design posters, banners and advertisements, Meme Generator is mostly used to create memes with their custom texts placed on them.
You can not only resize the picture, but can also make all kinds of changes to the layout. You can customise both font colour and outline colour (though most commonly used and preferred combination is white text with black outline – it can be read on any colour) to your liking. You can customise the font itself as Meme Generator supports all web fonts and those of Windows/Mac, including bold and italics settings.
You should use this free to use tool to your advantage and create funny, quirky, and sarcastic memes for your followers.
Not everyone has the skill set to design graphics, but they are something everyone needs. You need graphics to enhance your content or engage with your audience. WordSwag is a simple way to create content for your social profiles. It “turns your words into beautiful photo text designs!” It is easy to use and only takes a few minutes to create a decent graphic. You can create pin-worthy blog post images, graphics for Facebook and Twitter, quotes for Instagram. WordSwag is exactly what it claims to be – a graphic designer in your pocket.
The app has hundreds of samples to inspire new users. It also has over 40 fonts and text styles, and several pre-existing font/layout combinations to make your task easier. Wordswag also comes with over 20 image filters and has collaborated with Pixabay to provide you with free images.
You can create images using Wordswag and engage with your followers. Create an image asking a question or post something inspirational. The world is your oyster.
It is not possible for you to come up with fresh, new and original content every single day. On those lazy, uninspiring days when you have nothing prepared to share with your followers, visit QuotesCover.com to create some content. You can engage with your audience by sharing a proverb, question or inspirational quote with them.
On QuotesCover, you can create your own beautiful quote pictures with extreme ease and virtually no effort. You can choose from a vast array of wise quotes and ancient proverbs. With the help of this website, you can turn those inspirational words into beautiful visuals.
The tool allows you to choose your desired background and text, and following the step-by-step procedure, you will easily be able to create your quote picture. You can even use these as your Twitter header or Facebook cover photo as QuotesCover allows you to choose the size based on your desired platform.
People usually get bored of reading long blogs and articles online. The best way to combat this is to share information visually. While photos are a good way to start, infographics are one of the best ways to grab user attention.
Infogram is one such tool allows you to create stunning infographics that will boost the visitor engagement on your website or blog. It is a web-based tool that allows you to share information visually through infographics, graphs, charts and maps. Infogram has an intuitive WYSIWYG editor that converts your data into infographics that can be published, embedded and shared.
Infogram has several free themes and layouts for you to choose from. There are other exclusive themes that are available in the Pro version. You can use these to create infographics for interactive marketing reports or sales collateral. You can also create higher-quality graphs and charts and use them in your reports. People respond well to and learn more visually. Infogram also has a huge back of photos and icons for you to create attractive content for Facebook, Instagram and Twitter.
Like Infogram, Piktochart is a web-based infographic app that allows you to create visuals using themed templates. This easy-to-use app does not require extensive knowledge of the field and can be used by anyone.
Piktochart has described itself as “focused on empowering users to create infographics that would be web-publisher ready and able to stand alone as a piece of multimedia content.” It has over 600 templates that you can use to create your very own infographic. Piktochart has several other features hat enable you to customise your content according to your needs.
Piktochart has an HTML publisher that helps users in creating visuals that can not only be viewed online, but can also be embedded to a website. It also has multiple interactive elements like charts, videos, maps, visualization and animated icons. You can use the elements to depict interesting facts with your social media followers in a visual manner. You could even provide some statistics in the form of infographics.
In order to create an infographic, all you need to do is select one of the templates available and then customise it according to your requirement. You can choose the font, colours and text of your desire. While there are several free templates available, you can upgrade to a paid version to access others.
Usually people who are involved with social media like social media managers, personalities and influencers have a lot on their table. They not only have to keep a track of what they are doing, but also have to keep an eye on what others in their field are doing. They also have to be aware of all the latest trends in the social world. They create their own content and also take inspiration from others. If you are one such person then you should know that there is a resource which will make your life easier.
Swipe files have existed for a long time now and this tool is a digital version of the traditional resource. Being in the marketing field is not easy and there may come a time when those creative juices stop flowing. In such a situation, you should turn to SwipeFile.io. Whenever you are in need of inspiration, you can look up your field on the tool and the digital resource will come to your rescue. It has complied and organised sections like scripts, notes, copywriting, headlines, quotes.
You can make use of this free resource simply by visiting the website and browsing through the ideas.
As the official visual planner for Instagram, Planoly reminds you to look at the big picture, literally. It helps you to look at your content visually before publishing it. With its drag and drop feature, Planoly lets you see how your Instagram profile feed will look like after you post your content. With this feature you can check how a post would fare not only as an individual post, but also in the context of your broader marketing strategies, and whether or not it represents your brand the way previous posts do. There needs to be a seamless flow of content on your Instagram feed and if your content is not supporting your brand voice and values, it may have some negative effects in the long run. Planoly prevents this from happening by giving you a glimpse of what the addition of a post on your Instagram profile would look like and if it brings out the message you want to share with your followers.
Besides providing data and engagement rates for each post, Planoly also lets you schedule posts in advance. You also have the option of tracking comments and replying back from the Planoly app itself. The app is available on both Apple’s App Store and Google Play Store.
Brands and public figures are present not on a particular social platform, but on all of them. And so are their followers and/or potential customers. It is therefore imperative for them to be present on major social platforms. However, it is virtually impossible to be omnipresent and keep track of everything.
SmatSocial can get you out of the tight spot. It is a web-based tool that uses artificial intelligence to manage your social media profiles. While Planoly works only for Instagram, you can use SmatSocial to manage all your social media profiles including Facebook, Twitter, LinkedIn and Instagram.
You can use SmatSocial to schedule your posts up to a year in advance. The tool not only provides you with user engagement statistics, but also notifies you with alerts. Its AI driven technology regularly generates reports regarding engagement and reach. It also updates you about the latest trends so you never fall behind.
SmatSocial allows you to manage all your profiles from the dashboard itself. You no longer have to go to individual profiles to interact with your followers. You can post, comment and send a direct message from the dashboard of the tool itself.
As mentioned previously, it can get difficult to keep up with the fast pace of the digital world. Instead of falling behind, try some of the aforementioned apps and tools. They may not be able to solve all your problems for you, but can definitely reduce the workload and improve the quality of your content.Therefore, we strongly recommend these apps and tools and advise you to use them to your advantage.